Branding is an incredibly vital aspect for any business, especially for someone building their name as an author. You’re reinforcing and, at the same time, promoting what you want people to think about your craft every time they see your name, visit your website, read your book, or listen to you talk.
For the most part, authors need to do extensive research to penetrate their target market and continuously work to sell their works. If you’re an independent writer, the task of finding the best strategies and credible people to help you self-publish your books successfully is solely on your shoulders.
That’s why it’s crucial to select what kind of narrative you want to convey upfront. Remember that creating a novel does not automatically make someone successful in the industry. While it takes years of work, blood, and tears to create a book, one single misstep could throw you back to square one.
Next to writing, procrastination is something that authors like doing. But in constructing platforms, time-wasting is dangerous. There’s a fine line separating putting off work to get creative juices flowing from putting it all together because you feel lazy.
Many writers believe that creating their social marketing strategy is a job they should undertake once their book is launched. Instead, aim to have a large, robust, and highly engaging platform in place months before you plan your launch. This provides you time to organize reviews, plan book excursions, and persuade your followers to pre-order your novel.
Ultimately, you want an audience to discuss exciting and fantastic news and a community that can help you become more enthusiastic.
Attempting to conform with the norm
People will be interested in reading your book since it differs from the hundreds of others on the market. Readers value authors that contribute something new to the genre. Therefore, think about what makes your voice unique.
You can learn all the evidence-based practices you need, but are you genuinely marketing your brand if you’re doing it at the price of your passion? For example, if most writers write about vampires falling in love with humans, you don’t have to force yourself to write about it if it isn’t something you identify with as an author. You don’t have to conform to the norm to stay relevant to the point that you sacrifice the quality of your work.
Write about the subjects that are important and reflect more on what you offer on the table. Don’t worry about the possibility of not having an audience because there’s always a genre for everyone. Write to the best of your abilities and strengths, and the people who breathe the same passion will eventually find you.
When you concentrate on the things that offer you joy and are compatible with your personality, magic happens.
Failure to back up your data
Your platform and address book are both immensely crucial to any future bookselling or marketing campaign efforts. You must understand how to safeguard and secure it. They should be updated regularly to either your own system, a trusted remote server, or both. At the very least, you must do this once a month. With the increasing number of cyberattacks nowadays, you never know when hackers and malware will get into your system. You wouldn’t want your life’s work to go down the drain in a blink of an eye.
Ignoring book marketing
Over 650 million books are sold each year, which is a significant improvement from the previous figures in recent years. To put it another way, you’re up against very stiff competition. Therefore, it is up to you to handle publication and promote your book as a real business.
That’s the only way to ensure that your book stands out. This involves spending time and work on all parts of your marketing — even social media. In fact, this is a misstep many authors commit for the first time. This is mainly because this is unchartered territory for most of them. However, with the resources available at the tips of our fingers, there should be no excuse for one not to explore vital steps to catapult your craft on top.
Choose what works for you
The reality is that there are various methods to interact with your audience when building your platform before your launch. For each person, the intricacies of strategy appear to be distinct. However, the only way to figure out which plan would work best is to take a step back and consider your skills and objectives.
Remember not to be so hard on yourself. We all make mistakes, and it’s nothing to be embarrassed about. But what draws the line is that winners learn from their errors and try again until they reach their goals.