These days, video content is a must if you want to be seen and heard online, especially on platforms like Instagram, Facebook, TikTok, and YouTube. Videos with a solid script increase brand awareness and memorability by a factor of five. A marketing video is highly flexible and may be used for various purposes, audiences (internal or external), and types of messages (product launch, communication video, event, social media animation, video storytelling, etc.). You can then incorporate these videos into your blog posts (for an efficient content strategy).
Below are some of the advantages of taking product videos.
1. You need to differentiate your product or service from the competition
Almost all marketers (97%) agree that app videos help customers better comprehend their product (HubSpot, The State of Marketing Video 2017). Half of the customers think they are less likely to return a product after watching a video presentation.
2. The product is showcased in all its glory from every conceivable angle
So that buyers can see what the product looks like from all sides, you can employ multiple views, animation effects, and sequences in your presentation. Various visual aids can be incorporated, including mockups, 360-degree photographs, and other camera angles. This way, the in-store experience can be replicated without the customer visiting the business physically. A product can also be experienced for the first time through video content. The time your potential customers would have spent investigating your product can be put toward making a purchase instead (less time-consuming, less effort, etc.). When done well, it enhances both the user experience and the product’s image in the eyes of potential customers (and brand perception in the meantime).
3. The importance of adding value to your business
The product’s tale is the driving force behind the video’s message. Putting the product in a narrative context helps increase emotional investment and customer empathy. According to research on consumer behavior, “the act of buying is prompted mostly by emotion and not by information.”
4. The standard presentation tool
The accessibility of video content is a significant factor in its widespread use. In recent years, its use on mobile devices has increased at a meteoric rate. The fact that 85 percent of Facebook videos are watched silently indicates this, especially in a public setting. Because of this, it is also the most widely used medium. Wyzowl reports that 68 percent of buyers would rather watch a video than read text while researching a purchase (text, infographics, instructions, brochures, images, etc.).
5. Put the customer’s interests first by emphasizing the value they’ll receive
The fact that the product is seen in its natural environment is one of the video’s main selling points. It enables you to elaborate on the product’s features, either in whole or in part, for the buyer’s benefit. The purpose of these types of product descriptions is to visually connect the product’s features and benefits to the needs they’re meant to serve.
6. Viewing product videos increases interaction
Your product page needs a comment section, a video, and a detailed presentation. Approve a social media update. This will increase interest in the goods, and you can also use the comments to fine-tune your product video or draw attention to particularly positive reviews. Keep in mind that videos have a ten times higher engagement rate than regular postings with your audience. This video style makes it feasible to reach new audiences, depending on the social network.
7. Online product videos boost conversion rates and bring in new leads
It has been found that after watching a video, consumers are 73 percent more likely to make an online purchase or 68% more likely to purchase. A video demonstration of the product in question can assist your potential customers in making a more informed purchase decision. In addition, split-testing has shown that videos are superior to written materials. Posting a movie alongside an order form has been shown to enhance conversion rates by 57% compared to a page without any video. Your video should ideally have a call to action both in the middle and at the end. Remember that just half of your viewers will watch a more than 2 minutes long video.
In conclusion, 81% of marketers agree that video marketing directly impacts revenue.